What is SEO?
Search Engine Optimisation, or SEO, is a multifaceted approach to drive traffic to your website through an increased presence in search engine results.
It is specifically concerned with unpaid or ‘organic’ results – as opposed to pay per click, and paid keyword advertising models.
When employed effectively it can drive your search engine visibility and result in more qualified leads for your business.
In short, a considered, sustained approach to SEO can work to reduce your overall paid digital advertising spend.
For SEO to yield the best possible results, it requires close attention to and a deep understanding of the computer algorithms that determine search engine behaviour based on what potential customers and clients are actually searching for.
Few SEO companies are geared towards constant AND consistent alterations for each individual client across the many digital avenues that will lead to outstanding results for your digital advertising spend.
And many actually outsource their SEO work off-shore resulting in a less cohesive approach with much of the work done with little to no understanding of the nuances of the local market, with results clearly trailing after only a few months.
We have a team of in-house staff working on the backend and frontend of clients’ digital presence in a full time capacity – we strive to not only increase your web traffic and leads in the early part of the relationship, but provide accountable sustained growth over the longer term.