Case Studies

BYFORD & DISTRICTS COUNTRY CLUB

Background

Formed in 1957, The Byford & Districts Country Club is the number one social destination in the Byford region. A family friendly venue, it includes the popular Byford Restaurant, Sports Bar, Pool Room, Bowls Green, Meeting Facilities, Outdoor Playground, Indoor Play Room and much more.

After relocation to its current premises with a member base of less than 500, BDCC was looking to increase patronage with a dedicated direct marketing and rewards program through effective Membership Management.

Key Client Requirements

  • Loyalty points earning rules
  • Issue of membership keycard technology
  • In-house member kiosk integration
  • Full POS transaction integration
  • Online membership portal
  • Database segmentation for targeted marketing
  • Automated electronic communications
  • Detailed statistics and reporting capabilities

Solutions and Outcomes

Working closely with the BDCC Board and Executive team, we developed a customised system to address all requirements behind an easy to use interface for members and administrators alike.

Members accumulate points with each transaction, and can login to their membership portal to view and interact with their account.

In-house touch screen kiosks have been enabled to accept on-the-spot registrations for members guests and other associates.

A payment gateway was established to enable auto-renewals and other e-commerce opportunities.

As at the end of 2018/19 financial year, total memberships have grown to over 16,000 from 500, with annual renewal rates at over X%

AUTO ONE GROUP AUSTRALIA

Background

Formed in 1988, Auto One is an independent, Member-owned automotive parts and accessory group that is privately listed and owned by its Members through shares.

With 60+ stores across Australia offering “Right Gear! Right Advice!”, Auto One is one of the nations most recognisable brands in the automotive parts , maintenance and accessories industry.

We pitched to the group to launch a dedicated online component to their existing in-store club membership program to enable a modernised approach to member communications and direct marketing avenues for their sales events and catalogue drops.

Key Client Requirements

  • Online registrations
  • Automated electronic communications
  • Customised email / newsletter templates
  • Database segmentation for targeted marketing
  • AB testing capabilities
  • Detailed statistics and reporting capabilities

Solutions and Outcomes

Working closely with the Managing Director and the Auto One marketing team, we implemented a system that enables a simple signup process through their website.

Automated distribution of catalogues and other marketing communications and all ability to segmented by state/territory or even for each individual store’s members.

Detailed reporting shows mail open rates, click rates, unsubscribes, spam marks etc

To drive repeat web visits, encourage catalogue viewings and membership sign-ups we set up a push notification add-on to the system.

As at the end of 2018/19 financial year, the online membership base sits at over 60,000 and growing.

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